Sultan Gourmet Market is a fresh alternative to chain supermarkets, providing Washington DC area residents with international organic, natural, and halal foods. Located in Fairfax, Virginia, they aim to bring locals the very best value and selection they can. Sultan Gourmet Market carefully hand selects each product on their shelves and keeps their prices competitive by offering wholesale to establishments nearby. More than that, their number one goal is the overall health and wellness of their customers, a matter they take very seriously.
In order to compete with larger supermarkets, Sultan Gourmet Market would need a formidable web presence. For this client, this would involve creating a corporate logo, identity and web design that would bring them the online attention they deserved. We drew inspiration from their slogan “Health is Wealth” while creating their unique internet brand.
Sultan Gourmet Market is obsessed with the wellbeing of their customers and providing fresh, nutritional foods from around the world to residents of the greater Washington DC area. Anything our team would craft for this client would have to show that dedication to its customers and commitment to health and wellness. To bring this wonderful shop the proper results, would require in-depth research into the types of people who buy natural and organic foods and what would make the client really stand out, especially in a large and diverse community like DC where shoppers have an array of options to choose from.
For this client, our team started by crafting a corporate logo that would portray Sultan Gourmet Market’s farm fresh approach to selling groceries. We decide on a gold seal with an outline drawing of a barn, trees, and a tilled field in brown. The seal evokes imagery of an award or seal of approval, while the barn and filed remind the viewer of the importance of the source of the products Sultan Gourmet Market offers its patrons.
Our team created a corporate identity for this client that would welcome shoppers to their establishment as family members. We wanted the client’s warm and inclusive personality to shine through, making it attractive to health nuts, conscientious consumers, vegetarians, vegans, and halal shoppers alike. What we came up with welcomes all walks of life into Sultan Gourmet’s walls, regardless of their reasons for shopping organic and all natural.
We crafted a unique website for Sultan Gourmet Market that focuses on what their business is really all about, the food. On the home page, the visitor is greeted by scrolling screen sized images of fresh, appetizing produce. The site isn’t overly complicated either. We wanted to hone in on what the client’s online persona would become. Our team designed the site to be straightforward and uncomplicated, just like shopping at Sultan Gourmet Market, with the focus residing with the client’s honesty, integrity, and commitment to quality.