Next Day Cleaning

Search Engine Optimization, Pay Per Click Service, Social Media Marketing, Reputation Management, Local Business Marketing


AboutThe Client

Next Day Cleaning is a residential, commercial and construction cleaning company serving Maryland, Virginia and the greater Washington DC area. Established in 2009, they offer their clients a variety of cleaning services, from regular house cleanings, to move in/out cleaning, deep cleaning and commercial cleaning. Next Day Cleaning has made it their goal to become the premier cleaning service in the region, and with 10,000 jobs done since its formation, it was well on the way to doing just that.

Next Day Cleaning is definitely worth a look, they have some great deals and offer bonded and insured cleaning services to home and business owners in the DC area, including Virginia and Maryland. Consumers can purchase services right through the website, or call to get a free estimate for their specific needs. They also have a blog that keeps their customers up to date with the latest company and industry news, but the existing website wasn’t meeting Next Day Cleaning’s expectations.

This stellar cleaning service already had a website to match its impressive cleaning skills, but it needed a little help to get the attention it deserves. That’s why Next Day Cleaning came to us. They felt that by improving their web presence with a comprehensive digital marketing strategy would bring their company to the next level. That’s what we do here with our internet marketing services; we create unique web identities to suit each of our clients’ individual needs.


About The Job

Our team was excited to have the chance to work with such an outstanding company and help them grow their business. In order to increase hits on their website, Next Day Cleaning came to us improve their search engine optimization. We needed to include keyword phrases that people would be searching for when looking for a cleaning service online, such as “house cleaning company” and “quality house cleaning” if we wanted to attract more visitors to Next Day Cleaning’s website.

Next Day Cleaning also asked us to manage their pay per click advertising campaign. If you’ve ever noticed an eerie ability for your browser to produce ads relevant to your shopping habits, that is PPC at work. This would mean thoroughly researching the cleaning services market and determining who Next Day Cleaning’s target customer is and what is most important to them. Our client’s high quality standards and affordability had already garnered them an impressive customer base, and a well thought out PPC strategy could only increase traffic to their website.

We also developed and maintain a social media presence for Next Day Cleaning, which is essential to directing internet traffic in your direction. Consumers will often check a company’s social media pages for reviews, feedback, representative work, special promotions and reputation before deciding to buy, and the companies lacking here are often left behind. We developed a social media marketing strategy aimed at engaging greater Washington DC residents and leave them wanting more of everything Next Day Cleaning has to offer.