A new era has dawned and traditional marketing is taking a backseat giving way to the newer concept of online marketing. No longer are television ads, billboards and the such the primary mediums of marketing products and services- today the Internet has emerged as a force to reckon with and online marketing holds sway.
The concept of online marketing is exciting in that it levels the playing field for businesses as products and services are promoted by using the power of the Internet. Visitors and prospective customers are introduced to a company’s brand in novel ways in an effort to convert visitors into prospects and prospective customers into buyers. The web is leveraged to the maximum to create awareness among potential customers through channels that they most frequent.
Today’s online shoppers and customers prefer to search for goods online, read reviews about products and services, research their buys, take to social media for opinions, join forums and groups to discuss purchases- in short, use the Internet and web-based channels when they want to buy a product. It makes sense then for marketers to adopt the same strategy to woo buyers and customers.
Hence any robust online marketing campaign necessarily includes- email, video and social media marketing, search engine optimization, marketing analytics and automation not to mention customer relationship management, to name a few.
Let’s take a brief look to see why and how some of these tools help.
Email marketing services help monitor email campaigns easily and automatically by scheduling outgoing mails and issuing follow-up reminders. With social media being a powerful and effective tool for communication, social media management tools help businesses manage multiple social media platforms at the same time, and optimally at that. Presentations and display advertising have become so much easier and attractive with graphic designer tools that simplify the design process to suit the ‘short attention span’ and ‘immediacy’ of today’s online shoppers.
That’s not all- there are powerful marketing tools that help marketers and analysts study traffic and understand how visitors and customers interact with their website. Online digital intelligence tools allows users to get an idea of how a website ranks and its outreach while other competition analysis tools helps digital marketers to optimize their SEO. Whether it’s increasing traffic via video, generating new leads or building brand awareness- online tools have simplified things for businesses beyond description. There are even tools that help analyze a rival company’s website traffic, find suitable keywords and help owners fix website issues for SEO optimization.
Online marketing thus augurs a larger outreach, flexible and convenient operation, effective targeting, improved customer service, gives users a competitive edge and underscores better control on marketing campaigns with a handle on expenses.
Given the tremendous advantages and immense benefits that online marketing promises, the field is highly crowded and competitive. Marketers thus have to work harder to build value and brand awareness as they jump on to the online marketing bandwagon.
In spite of all the rush and frenzy, online marketing is set to soar and in the days to come, can only become bigger and better.
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