Functions of Washington DC Website Design Firms

Functions of Washington DC Website Design Firms

In the initial years when the websites were slowly gaining acceptance by the corporate market, they mainly served as tools to pass on information to the customers. But in today’s time, the scenario has totally changed. Now, they are vital for the growth of businesses. The increased demand for websites has led to the rise of several Washington DC website design firms.

Let us find out the major functions of Washington DC website design firms.

  1. Web programming – By using ‘backend development’ tools and industrial grade database, a website design firm must provide dynamic and updated websites. The Washington DC website design firms are equipped to build the advanced applications such as e-commerce capabilities, SEO web design, subscription-based development, blog and social media integration etc.
  2. Web design – The firms should be able to design both progressive and professional websites such that its branding reflects the reputation and integrity of your company. For an outstanding web presence, creative design, an iterative and stunning design portfolio are needed.
  3. Project Management – There are multiple phases involved in a website designing project – discovery, development, design, testing, quality assurance, optimization and fall out. A renowned website design company of Washington DC will provide its client with a competent manager who will provide guidance through the entire procedure.
  4. Content Management – A professional website designing firm develops projects in a ‘programming language’ that can be used for several years. A content management system allows the client’s company to manage the content on its website. For this, the client does not need to understand programming.
  5. Search Engine Optimization – The main aim of having a website is to get potential customers for your products. To achieve visibility, your website needs to obtain rankings on the various search engines. A reputed web development company will follow a particular checklist that will help to increase the search engine rankings like code modification, link building, keyword analysis, content writing or consulting etc.
  6. Online video – Adding video to a website has proved to enhance rankings as well as visibility. A good website design firm will be able to produce superior quality, interactive videos that will help boost your company’s growth.
  7. Hosting – Another important function of a professional web development firm is managing the server related aspects of website development. This is mainly relevant for SEO oriented or highly complex websites.
  8. Support and Maintenance – A major challenge faced by the web designing firms is mainly around maintenance and support. A competent firm should be able to offer both support and updates on a regular basis to build an efficient customer service.
  9. Marketing and Advertising – Apart from the social media and search engine marketing, a web designing business must have advertising and general marketing knowledge. It should also be able to provide integrated marketing strategies such as television, radio, PR, outdoor, print and copywriting services.
  10. People – To carry out all the above-mentioned functions in harmony, a web designing firm must possess an experienced and knowledgeable set of staffs. Always choose a firm who has its specialized workforce (such as executives, designers, developers, support staff etc.) to support all the essential responsibilities as mentioned above.
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