Digital Marketing


Why video content is essential in your digital marketing campaign

In today’s market, it is safe to assume that the majority of your target audience is online in some form, regardless of your specific business.  Not only do you want to reach that audience but you want to successfully connect with them.  Doing so is vital in turning someone from a potential customer to a paying one.  Forbes noted a study done by Market Force, a consumer intelligence solutions firm, that found “78% of respondents said the posts by companies they follow on social media impact their purchases.”  With stats that high,......

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Apps to Include in your Digital Marketing Strategy

There are new apps released all the time and staying ahead of which ones are popular and can make the most different for your company can seem overwhelming.  Don’t let it!  As you plan your digital marketing strategy, make sure you keep these apps and the potential they provide you in mind. Facebook Facebook in undeniably a huge opportunity for companies and many are already taking advantage of it to varying extents.  Going forward though, companies will have new ways to interact with its customers through Facebook.  Customers in turn, will be......

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Take Advantage of Influencer Marketing

“Influencer marketing” is a relatively new term in the online marketing space but should be taken seriously for its powerful abilities to increase your brand awareness.  Using influencers in the social media world can lead to a larger audience for your company along with an improved reputation in that space.  But before you can take advantage of this marketing tactic, here is a general overview of what influencer marketing is and how they can maximize your SEO. Influencer marketing is a form of online marketing that focuses on specific individuals rather than......

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Mobile Marketing

The cell phone has become a life line for us in this age of technology. It’s easier to reach someone through a text message than a phone call, email or even a private message on social media. So when you need to bring your advertisement to as many people as possible its best to put it in the easiest place possible, in their pocket. Through SMS marketing or Short Message Services marketing, businesses are reaching out to patrons like never before. By implementing SMS into your marketing plan you could be bringing......

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Social Media Marketing

It’s no secret that we spend a great deal of our time on our social media pages. Even for the most moderate user, sites like Facebook, Instagram and even Snapchat has become a large part of our everyday lives. So it’s no mystery why businesses are tapping into social media to sell their product. With billions of people constantly online you can get your product to them in just a click of the button. But in order to get the most eyes on your product, you need to know where to sell......

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Internet Marketing

Online Marketing is a complex and ever changing means to reach the masses. Whether you have a message that is political, personal or selling a product you want to be able to tap into whatever corner in the world where there are people who are will to hear what you have to say. That is where Internet Marketing comes in. Internet Marketing is a rather broad term which refers to marketing using the World Wide Web through social media, email, entertainment sites and the list goes on. So how can you make......

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Digital Marketing

It’s no secret that we, as a race, practically live online. When we plug into the World Wide Web our social circle and sometimes social status grows exponentially. So if you want to sell anything, you better sell it to where the people are. That’s where digital marketing comes into play. The term “digital marketing” covers a vast array of selling a product through any type of digital medium such as email, social media, a business or personal website, pop up ads, and the list goes on. When entering the world of......

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